From an Idea to Over One Million Views
Who is Brandon B you might ask? He is a creator with over 7.8 million subscribers across platforms now. He specialises in Short-Form VFX and has had brand partnerships with Disney, Netflix and Meta among many others.
The concept of the video came from Brandon himself. We wanted to follow the online trend of people reacting to other people's videos. The collaboration was fully online between London and Edinburgh. First of all, Brandon picked some of the best videos of Zach King to react to. Then he recorded the reactions and send footage over for edits where I stepped in. Going back and forth we arrived at the final version which got eventually 1.2 Million Views on YouTube.