Midnight Trading Co.

HotShot Pickleball is a fast-paced, pun-filled board game for all types of players. The idea was to create a promo video and other digital assets to create a successful Kickstarter campaign.

After studying other successful campaigns, we wrote the script based on our findings while keeping the game creators' sense of humour. We scheduled the location, made a proposal and filmed the whole video over two days.

Then, a couple of weeks of collaborative editing gave us a video, which was part of the success of raising 100% of the funds in one hour.

Midnight Trading Co. still uses the video to promote the game during game expos and as promotional collateral to sell more units.